Sportforia tops 40,000 active users as TV apps go live

By AI, Created 8:16 AM UTC, June 05, 2026, /AGP/ – Sportforia says it has passed 40,000 active users after expanding its content library and launching native apps on Google TV, Apple TV and Amazon Fire TV. The Bulgaria-based sports platform is betting that a mix of live scores, licensed content and fan creation tools can turn viewers into active participants.

Why it matters: - Sportforia is trying to stand out in a crowded sports streaming market by combining licensed content, live data and fan-made creation tools in one product. - The platform’s move onto TV devices widens access beyond phones and laptops and could make the service more useful in living rooms and shared viewing settings. - The company is also targeting commercial venues such as hotels, bars, gyms, airlines and cruise lines, which broadens the addressable market beyond direct subscribers.

What happened: - Sportforia EAD said on June 5, 2026, that it has surpassed 40,000 active users. - The user milestone follows the expansion of the company’s content library and the launch of native TV apps on Google TV, Apple TV and Amazon Fire TV. - Sportforia is based in Sofia, Bulgaria, and was founded in 2024. - The platform is available globally on iOS, Android, macOS, Apple Vision, Google TV, Apple TV and Amazon Fire TV.

The details: - Sportforia combines legendary sports content, real-time live scores, sports news, podcasts and coaching content in one app. - The company has licensing agreements with international rights holders across tennis, football, basketball, motorsport, MMA and action sports. - The app includes a Highlights Clip Editor for creating and sharing custom highlight reels. - Fan Stories lets users post content with text-to-speech playback. - AI-powered personalized content discovery helps surface sports content for users. - Live scores are available for football, basketball and volleyball. - The platform offers multilingual sports news and integrated podcasts with background playback. - Users can access structured training and coaching content inside the app. - Premium subscribers can download content for offline viewing. - Sportforia includes gamification features such as quizzes, badges and challenges. - Subscriptions cost 6.99 EUR per month or 59.99 EUR per year. - A free guest mode is available without registration.

Between the lines: - Sportforia is positioning itself less as a single-purpose streaming app and more as a participation platform where fans can watch, edit and share sports moments. - The 40,000-user milestone suggests early traction, but the company is still small relative to the scale of the global sports streaming market. - CEO Veselin Stefanov said the product was built to give fans tools to watch, create and share moments in one place, and said the user growth validates the company’s research. - Industry analysis estimates the global sports streaming market at about 68 billion EUR, with a projected compound annual growth rate of 22% from 2025 to 2030.

What’s next: - Sportforia is likely to keep leaning on new device availability, licensed content and creator-style features as it tries to grow beyond its early user base. - The company also appears set to push both consumer subscriptions and B2B distribution in venues that show sports to groups of viewers. - Sportforia’s global availability and low-cost pricing may help it test whether fans will pay for a more interactive sports experience.

The bottom line: - Sportforia is betting that sports fans want more than passive viewing, and its early user growth suggests that pitch is finding an audience.